Data Services for Effective Direct Mail Campaigns

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As a leading bulk mail provider, Teersa offers advanced data services designed to optimise your direct mail campaigns and help you achieve maximum cost savings. Using the latest in-house barcoding software, we can append a DPID (Delivery Point Identifier) to your data files, ensuring your mail is processed efficiently and qualifies for valuable pre-sort discounts with Australia Post.

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Data Cleansing & Barcode Application

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Our data services include barcode application on machine-addressed mail pieces, which is essential to qualify for pre-sort discounts—a significant cost-saving opportunity. We use the Australia Post Postal Address File (PAF) to ensure your data matches the correct delivery points. Our team will clean your data as thoroughly as possible to optimise this match, maximising your discount potential.

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Data Segmentation & Personalisation

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Teersa also specialises in data segmentation, helping you target the right audience and achieve better results with your marketing campaigns. We can help personalise your mail by incorporating specific text, images, colours, stock types, and more. Personalised marketing has been shown to drive better engagement, and we ensure that your campaign is optimised for maximum impact.

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Complex Data Solutions

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From complex document design to DPID barcodes and variable data printing, Teersa can manage all aspects of your data processing needs. We leverage a range of data processing software and employ expert programmers to handle even the most intricate data requirements.

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Our Data Management Services Include:

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• Conversion to 'Upper & Lower' Case – Standardising your data for consistency.

• Removal of Duplicate Records – Ensuring clean, accurate data to avoid wasted resources.

• Removal of Unmailable Records – Identifying and excluding non-deliverable addresses.

• Salutation Generation – Personalising your communications with the right tone and format.

• Data Segmentation – Dividing your data into relevant groups to maximise campaign effectiveness.

• Rule Creation – Setting rules to automate and streamline data processing for efficiency.

• Tailored Data Lists – Customised data lists based on your unique campaign requirements.

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Why Choose Teersa for Your Data Services?

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• Advanced Software – We use the latest tools and technologies to ensure accurate and efficient data processing.

• Expert Data Management – Our team of experts can handle complex data tasks, from segmentation to custom rules.

• Cost Efficiency – By maximising discounts and optimising your data, we help you save money on every campaign.

• Personalisation – With variable data printing, we make sure your campaigns resonate with your audience.

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